Updated: Feb 27
You've heard the saying a picture's worth a thousand words, and when it comes to attracting clients to your venue, it's one of the best resources you can use to make it stand out from the rest. Having stunning photos can help grab clients' attention, increasing their chances of choosing your venue for their event. People are visually driven, which is why images are an essential marketing tool companies use to increase sales.
Statistics don't lie; high-quality photos are vital for helping you sell your venue. A study found:
- The use of pictures produces an average of 94% more views on a site
- 60% of consumers prefer to contact a business using images for their marketing
- 70% of e-commerce consumers say images are essential
Those are crazy numbers! It's plain to see using pictures is a must to market your venue. What impact can great pictures make on your business?
Grab And Keep Client's Attention
Great photos engage customers, especially when directed to your target clients. Keep the images consistent with your branding to help encourage cohesion.
Establish Your Venues Identity
Using quality photographs lets clients know how you want them to view the space. It helps draw in your target audience and set the mood for the amazing experiences they can expect when choosing your venue.
How Can I Ensure I Get The Best Pictures For My Venue?
If you're excited to see how great pictures can help sell your venue but don't know where to begin, here are some tips to get you started:
Build A Mood Board
Begin cutting images out of magazines and articles that show how you'd like your pictures to look. The more you include, the better to help bring your vision to life.
Make Sure They're Relevant
Again, keep your target clientele in mind and take pictures that will appeal to them. It may be tempting to appeal to a larger audience, but tailoring your images to the clients most likely to choose your venue will produce the most bookings.
Choose A Great Photographer
You don't want to skimp when it comes to choosing your photographer. Pick someone who's experienced and understands what you're trying to convey.
Utilize Your Venue Consultant
Let your venue consultant help you choose the best staging for your venue to ensure you attract your target audience. Their experience can help you make the best choices and attract the most customers.
When you need a knowledgeable venue consultant to help you get the most out of your pictures, turn to Bonnie Hawthorne. Bonnie's years of experience owning venues make her uniquely qualified to help you find the best photographer and utilize staging to help propel your business forward.
When it comes to leaving an impression on potential clients' minds and hearts, Bonnie knows the strategies to make your venue stand out from the rest. Don't leave the success of your business to chance; with Bonnie Hawthorne, your profitable dream venue is only a phone call away!